Throughout the history of the growth of technology there have been many innovations. These innovations disrupt the status quo, often times knocking out the forerunners of the field. We’ve seen this many times with businesses like Microsoft dominating home personal computing and Apple dominating both the MP3 player and smartphone arenas.
Humble Beginnings
Most recently this has been seen in the social networking world. It started with the early online community godfathers like Geocities (which is still surprisingly active in Japan!), which focused more on connecting people together with chatrooms or by linking email addresses.
The Era of Myspace
This style of community didn’t really change until the release of Myspace (www.myspace.com), which in itself disrupted the status quo somewhat. With Myspace you were able to make an extensively personalized profile, and by extensive, I mean extensive. You were able to change the Cascading Style Sheet (CSS) of your page, which dictates things like background colors, various images, etc. While this was very fun to do at the time, it simply was too overwhelming for new users of the site. There were people (myself included) that didn’t know how to code and just opted to have a plain-looking profile page.
A Social Networking Powerhouse
While Myspace was a very successful venture into the world of social networking, it was too complex and non-accessible for some people. You could say that it didn’t have a fully polished experience in order to continue growing a user base and retain that user base.
The introduction of Facebook really catapulted social networking into a social phenomena. Instead of being as extensively customizable as Myspace, it allowed just enough customization. Users were able to upload profile pictures, add favorite movies and videos, and follow the pages of people and ideas that were important to them.
Facebook’s ease-of-use also allows anyone and everyone to create a profile and connect with the people that they know. All that is required to create an account is basic information like an email address, phone number, date of birth, etc.
In conclusion, with over 1.59 billion users to date, Facebook’s only trajectory is to get bigger and bigger. Along with this, Facebook is constantly creating new features in order to stay on top of the social networking pile.
A Comparison of Facebook to LinkedIn
For my comparison table I chose to compare Facebook with the professional-oriented social network LinkedIn. I chose to do this mainly because as I’ve started using LinkedIn in order to better network professionally it quickly became apparent that were some very large differences between the two social networks. It was this initial stark contrast of niches between the two services that really intrigues me to find more differences and similarities between them.
Facebook
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LinkedIn
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Facebook is meant to be a social network for anyone and everyone. User age ranges from 13 to 70+ years old.
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Target Audience
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LinkedIn is definitely more geared towards industry professionals that are trying to make important networking connections.
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Users can add profile and timeline photos, along with a featured photo gallery. Users can also add different interests (favorite movies, music, etc.).
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Customization
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Users can add profile pictures. Customization is directed more to adding relevant information for job opportunities (skills, past job experience, education, etc.).
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1.59 billion registered users.
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Number of Users
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Over 400 million registered users.
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Available through Android Play Store, Apple App Store, Windows Phone Store.
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Availability
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Available through Android Play Store, Apple App Store, Windows Phone Store.
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References